Survey Results

Based on the survey results, this is what you told us the pillars or the foundation of a Billings’ brand should be:

• Western Heritage
  (arts and culture, contemporary frontier, new west, authentic western heritage)
  
• Geography
  (Rimrocks unique to Billings, Yellowstone River, scenery, forever views, Big Sky Country)
  
• People
  (family/friendly, make you feel at home, look you in the eye, warm inspired people welcome you, genuine people)
  
• Connections
  (Central/hub/oasis, connecting people to great places, opportunities and amenities in the region, air service, interstate access)
  
• Montana’s “City”
  (Business, marketplace, commerce, largest city in the state, but still not a first or second tier metro, ties into the Montana Mystique)

The Brand Billings committee is made up of volunteers from the Big Sky Economic Development Corporation; Downtown Billings; Chamber of Commerce/Convention & Visitors Bureau; City of Billings; Yellowstone County as well as at-large members. Based on the research gathered, a Brand Promise has been developed for the Billings community.

What is a Brand Promise? It is a description of our strengths as a community. It is a creative statement about the essence of the city of Billings. What the Brand Promise states is essentially what we as citizens in our business and professional lives say we can deliver as a community. It is about the experience of being in Billings as a resident or tourist. In short, it’s our community’s image, identity or DNA. Here is the Brand Promise:

Billings: Montana’s City is shaped by the Yellowstone River and sheltered by sandstone cliffs. Billings is the center of progressive regional commerce providing nationally recognized healthcare, transportation, education, cuisine and arts and culture. Billings connects you to professional and personal opportunities. Billings connects you to warm, genuine, hardworking people who possess a perspective on life that embraces our western heritage. Inherently individual, we take the time to look you in the eye and make you feel at home. A place of forever views, a place rich in history, and a place with the adventure of the untamed wilderness next door.